A hundred boats compete for the flow, and those who work hard go first.

Puffed food, fried nuts, candy, baked cakes, marinated products and other common foods can be regarded as leisure snacks. Nowadays, people's requirements for leisure food are not only good taste and good taste, but also meet the current trend and standards of healthy life, such as low heat, low sugar, low fat, no additives, etc. Delicious and healthy leisure snacks are being warmly welcomed by consumers. The

snack market has a vast space, and the steady growth of consumer groups

The tentacles of consumption upgrading have already extended to the snack industry. Delicious and healthy snacks will never lack attention and market. Domestic consumers' demand for snack has been surging. According to the data of China's snack industry report 2022, in the past 7 years, the annual compound growth rate of the domestic snack market is maintained at more than 11%, and the market size is expected to exceed 1500 billion yuan this year.

It can be seen that whether online or offline, leisure snacks have become a hot spot in the food industry, and the leisure snack industry has also become one of the most promising and dynamic industries in the future FMCG market.

Because the purchase channels of leisure snacks are very diversified, even the epidemic can not stop people's enthusiasm for snack consumption at all, and the residential economy driven by the epidemic has also increased the number of people who eat snacks. From the perspective of consumer groups and single consumption frequency, both are in a state of steady growth, which is undoubtedly a rare development opportunity for snack enterprises.

Data show that the domestic leisure snack consumers are mainly young and middle-aged people. Married people in first-and second-tier cities account for more than 70% of leisure snacks. Baoma aged 23 to 44 is a loyal fan of all kinds of snack brands. Young people born in the 90 s love dessert bread most.

Last year, the per capita disposable income of domestic residents was 35100 yuan, an increase of 9% year-on-year. People's pockets were enriched, and the corresponding material life had to keep up, but the domestic per capita annual consumption of snack food was less than 3kg. Compared with the snack consumption level of developed countries such as Europe, America and Japan, the gap is still relatively large, which also means that the domestic snack consumption market still has a lot of room to rise.

However, one thing that needs attention is that since this year, due to the influence of various factors, consumers' pockets have obviously become tight, and many people have begun to be sensitive to prices. Therefore, when companies formulate product prices and sales strategies, It can be distinguished and refined, such as in large cities and 3. fourth-tier cities, online and offline, urban and rural areas, you can develop a marketing plan or program with a different focus.