The rise of new consumption, digital procurement how to reshape the food industry supply chain?
Category： Industry News
Time：2023-08-02
If there are still popular tracks from 2021 to now, there must be a place for new consumption.
According to incomplete statistics from third-party organizations, in 2021, the number of new consumer financing, including food, beverages, personal care and beauty makeup, will reach 726, with the investment and financing amount accounting for 9.02 percent of the industry, the highest in recent years, with the financing amount in the first three quarters exceeding that of 2020. In January this year, a total of 69 financing events occurred in the new consumer sector, involving an amount of 7.9 billion yuan, continuing the trend of rapid growth.
It is worth noting that in the segment, the food industry has become one of the mainstream tracks for new consumer investment due to factors such as high-frequency consumption, large scale, mature market, and perfect channels. Last year, a number of food brands, including Weilong Delicious, submitted IPO applications.
The rise of new consumption has brought new opportunities for the development of the ten trillion-level food industry, and it is also profoundly changing the business model of food companies. The unique needs of young consumers, the reverse requirements of the enterprise's new product launch cycle is shorter, the design is more personalized, the brand should be more distinct, more rich taste. As far as enterprises are concerned, these changes in market demand directly point to the supply chain behind it. Only a more efficient, stable and flexible supply chain can adapt to this new consumption era.
Zhenyun Technology has served dozens of food companies in recent years. Practice has proved that digital procurement is the best entry point for companies to reshape the supply chain, and it is also the key support for food companies to quickly adapt and lead new consumption trends. Therefore, this article will analyze the characteristics of food industry procurement, procurement pain points and solutions, best practice cases and other dimensions, to provide some reference for food enterprises that want to carry out digital transformation.
Keywords： The rise of new consumption, digital procurement how to reshape the food industry supply chain?
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