leisure food business model
Category： Company News
Time：2023-08-02
China's leisure food retail formats mainly include national food retail chain enterprises, regional food retail chain enterprises, large supermarkets, local supermarkets, food retail stores (convenience stores), specialty stores, individual stores, roadside stalls, etc., showing the characteristics of diversified retail formats. China's leisure food retail industry has three types of business models, namely, self-employed retail model, supermarket retail model, chain retail model.
(1) Self-employed retail model
is mainly based on individual stores as sales channels, and its main features are unbranded and unpackaged retail. The market share of this model is gradually decreasing due to the increased quality, taste and brand requirements of the target market.
(2) Supermarket Retail Model
Some production-oriented leisure food enterprises mainly adopt the supermarket retail model, that is, through independent packaging of leisure food, with the help of hypermarkets, supermarkets and convenience stores all over the streets and alleys-based sales channels to promote their products. At present, this business model is the main sales model of leisure food in China.
(3) Chain Retail Model
Chain Retail Model is a business model that specializes in selling a variety of snack foods in the form of chain stores. The chain retail model adopts unified procurement, unified distribution, unified management, and unified image to make management more efficient, brand more prominent, service more convenient, product lines richer, prices more affordable, and products more competitive in marketing.
With the continuous improvement of people's living standards, the original leisure food consumption pattern with food and clothing as the main body has gradually transformed into flavor type, nutrition type, enjoyment type and even functional type. Especially with the continuous expansion of the market, the leisure food market began to develop rapidly, and showed an unprecedented busy scene.
The person in charge of a large supermarket in the urban area told reporters that with the prosperity of snack food consumption, more people have focused on health and nutrition. Now leisure food manufacturers are promoting leisure food can become part of a healthy and balanced diet-low calorie, low fat, low sugar leisure food is the mainstream of new product development in the future. With the development of leisure food industry and the improvement of people's living standards, leisure food began to close to people's lives.
Keywords： leisure food business model
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