The market size of China's health food industry is increasing year by year, and taste is the main point of consumer concern.

probiotic protein powder, protein shakes, probiotic nuts... In recent years, many new consumer brands have introduced protein food, probiotic new snacks. With the increasing attention of young people to health year by year, China's health food industry is growing at an unprecedented rate. In the choice of healthy food, whether it is delicious or not has become an important factor to impress consumers. According to relevant statistics of

, the market size of China's health food reached 650 billion yuan in 2015 and exceeded 800 billion yuan in 2020. It is estimated that the market size of China's health food will be 1140.8 billion yuan in 2025. With the intensification of market competition, the market scale of China's health food industry is increasing year by year, and it is becoming the world's largest health food consumer market. Photo Source: Visual China

Health and Health Care Needs Stimulate the Emergence of Healthy Foods

In 2016, the State Council reviewed and approved the "Healthy China 2030" Planning Outline, focusing on improving people's health and integrating health into all policies, All-round and full-cycle protection of people's health, substantial improvement of health level, and significant improvement of health equity. The National Nutrition Plan (2017-2030) in 2017 and the Opinions on Promoting the Development of "Internet Health Care" in 2018 have laid the foundation for the development of the health food industry. At present, under the background of new consumption upgrading, China's food industry has changed from basic "guaranteed supply" to "nutrition and health", and the food industry has entered a deep transition period oriented by "nutrition and health.

With the continuous development of the economy, the optimization of the diet structure and the increase in the per capita disposable income of residents, from "full" and "eating well" to "eating healthy", people's consumption of food has changed qualitatively. More and more consumers not only pursue balanced nutrition, but also healthy health.

At present, young people's strong demand for health, health preservation and beauty has stimulated the emergence of healthy food, and healthy snacks featuring zero-calorie, low-sugar and sugar-free snacks have become hot rapidly.

The increase in the proportion of consumer demand for nutritious and healthy foods is also driving the rapid growth of the entire health consumption market. It is estimated that the size of my country's health food market will be 1140.8 billion yuan in 2025.

Some health food brands have outstanding market performance

In recent years, food brands with health attributes have shown strong ability to absorb money. Well-known investment institutions have all laid out their plans, resulting in a number of subdivision tracks such as light food substitute, functional food, Chinese nourishing, oral beauty, healthy snacks, healthy catering, etc.