leisure food market potential

According to the relevant person in charge of the supermarket, in recent years, the scale of the snack food market has grown at a geometric rate, which is 20 percentage points higher than the average growth rate of the food market. However, in the face of the integration of the world economy, the current snack food market is slightly underpowered and facing severe challenges. Industry insiders pointed out that with the expansion of the scale of the snack food industry, some powerful and branded companies will surely occupy a monopoly position, forming corporate and regional advantages, so that the booming snack food market will become standardized.

A snack food salesperson in a supermarket told reporters that although the snack food market is becoming more and more prosperous, the circulation channel is single. At present, the main places to buy snack food are supermarkets and convenience stores, followed by hypermarkets, food stores, and grocery stores. Wait. Building a new marketing platform and enhancing the awareness of independent marketing of enterprises has become a new demand for the development of snack food industry. Leisure food is a product with strong vitality, has a broad market and huge development potential. At the same time, as the food industry has entered a stage of complete competition, corporate profits are becoming more and more average, industry integration and market segmentation are about to be completed. Therefore, snack food companies should seize the opportunity, maximize their strengths and avoid weaknesses, and adopt new product development, brand building and market expansion. Differentiation strategy, out of a fast, healthy and sustainable development path.

2005-2016 Snack Food Market Scale

Snack food can reduce people's psychological pressure, and can help consumers relieve their emotions and maintain a good mood. Snack food has gradually become an indispensable part of people's daily consumption. According to the survey of China Industrial Economic Research Network, even in 2008-2009, which was affected by the financial crisis, the impact on the snack food industry was still very small, and the demand for snack food by Chinese people also showed a trend of increasing instead of decreasing. Although the market capacity of leisure food in China has reached more than 96 billion yuan in 2011, the per capita consumption is far lower than that of developed countries. With the continuous improvement of my country's economic level and people's consumption level and purchasing power, the snack food market will continue to grow at a high speed, and my country's snack food companies have huge development space in the future.